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4 Challenges of Using Mobile Advertising in Your Local Media Mix
The challenges you should consider before placing your next local mobile campaign. Usage of mobile devices, like smartphones and tablets, continues to grow, and many advertisers are struggling to find...
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How to Effectively Use Mobile Coupons in Your Local Media Campaign
The use of digital coupons in local media campaigns continues to grow in order to target consumers whenever and wherever they are using their smartphones. By 2014, one in four mobile users will redeem...
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How Consumer Multi-Tasking Behavior Affects Your Local Media Campaign
The best way to reach multi-tasking consumers is through a multi-layered local media approach. Consumers no longer just sit and watch television or play video games. They are also multi-tasking...
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Why Teens Matter to Your Local Media Campaign
The better you understand the local media habits of your future customer now, the better you will understand who they will become later. You may think, because you are not currently targeting teens and...
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4 Mobile Stats You Need to Know for Your Local Media Campaign
Mobile devices are playing an increasingly larger role in the way consumers are making purchase decisions. New statistics are being released daily showing how consumers are using their mobile devices...
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Adding Newspaper to Your Local Media Mix Can Help Reach Younger Adults
According to a recent study, 6 in 10 Adults 18-24 access content from newspaper media each week. Newspaper was once considered a reach medium similar to television and outdoor, used as a way to get...
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3 Ways Generational Differences Can Impact Your Local Media Campaign
Millennials and Baby Boomers represent two very influential generational groups that are vastly different in the way they process information and local media messages. In a previous article, I...
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How Increased Digital Media Usage Can Impact your Local Media Campaign
Consumers are continuing to increase their time spent with digital media, but how does this research impact your local media campaign and should you incorporate it into your media plans? For the first...
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